Case study · Travis Durbin · Crossroads of Wealth™
You’re here. Let’s get you there.
Travis coaches builders and business owners who are standing at a crossroads. He didn’t need a brochure. He needed his idea to be something you could stand inside.
The brief
“Desert or downtown, I’ll meet you at your crossroads.”
That’s his line, so it’s his hero: the desert road on one side, downtown at rush hour on the other, and a green highway sign that says YOU ARE HERE.
In review with the client · preview address · the desert and downtown photos are public-domain stock (CC0); the concept, scene and build are ours.
What we built
A personal brand with a sense of place.
The metaphor is the navigation.
A canvas road scene carries the visitor from a desert crossroads to downtown. Each section is a mile marker.
His words, his marks.
Crossroads of Wealth™ and the MARKERS Method™ are his. The copy uses his terms exactly, and nothing he didn’t say.
The Crossroads Assessment.
His own assessment, built into the site, so a visitor finds out which marker they’re at before they ever book.
A keynote page.
Founding seats and an application, ready for the room he’s speaking to.
He edits it himself.
The same owner editor as every SGO site: change a sentence, it updates.
Get a demo
Got a story? We’ll build the place it lives.
Call our line and don’t wait for anyone to pick up. Hang up after a ring or two. A text lands in a few seconds. That’s the whole pitch, and it’s what your customers would get.
(314) 666-6462Or send the form. A real person (Rachel or Vlad) replies, usually the same day.
Request a demo
It’s run by our CRM, so you’ll see exactly what your own customers would see.